With 20 years of professional web design experience and 30+ design awards, I can say I’ve seen an industry evolve, change, grow and explode. It has certainly been challenging at times but I truly enjoy it. The below categories are areas that I excel in and am highly dedicated to.
Web & App Design
I currently spend 70% of my time designing in Bootstrap Studio. All the other tools listed below merely help in the creation. No longer are desktop websites and mobile websites necessary. Anyone within the industry knows that responsive/adaptive websites are the standard today. My biggest strength is that I design and code simultaneously. When I design I am creating the HTML and the CSS. When my designs get handed over to the development team much of the front-end design/development is completed.
Bootstrap Studio
Adobe Photoshop
Adobe Reflow
Adobe Dreamweaver
Adobe Illustrator
Adobe InDesign
Apple iMovie
HTML
CSS
Interactive
Interactive projects are always fun to do. Many people interact with the web today however they do not consider that experience interactive. Interactive projects feel different than most websites. PowerPoint presentations are linear with a beginning and an end. Videos have a starting point and an end point. Interactive projects by my definition create a unique opportunity to present content to an audience in a non-liner format. Adobe Animate CC is my interactive tool of choice for these type of projects. It outputs products that will work on all mobile devices, tablets, desktop and laptop computers. I've also begun creating very unique interactive projects with HTML and CSS only. I consider or call these experiences non-traditional interactive presentation websites.
Adobe Animate
Bootstrap Studio
HTML
CSS
Email Marketing
Email marketing has been one of the most challenging areas in my career. How is that email going to render on that Samsung Galaxy or on that iPhone. How will that email render in Outlook 2010. Is the client reviewing the email on Yahoo, Gmail, Hotmail, AOL, etc., etc., on a desktop or on mobile device? Is his/her desktop an Apple or a PC? The challenge in email marketing is designing for all inbox environments. With more than 10+ years of email marketing experience I’ve gotten to witness it’s own evolution. I am happy to say that some email marketing platforms really deliver an exceptional product. Platforms I’m very familiar with are listed below.